You Had Me at Hello: The Art of the Pitch
Neil Sandell, Jeremy Skeet, Julie Snyder, and Chris Turpin


Third Coast Conference, USA, 2005
Conference Audio
How to
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What makes one story pitch so irresistible it's a "yes" halfway through... and the next doomed for rejection?

Three commissioning producers share real pitches they've received as they explain the art of getting your work on the air, including tips to take and traps to avoid.

You Had Me at Hello: The Art of the Pitch is moderated by Neil Sandell (CBC) and features Jeremy Skeet (Weekend America), Julie Snyder (This American Life) and Chris Turpin (All Things Considered).


Neil Sandell hears voices for a living. He is a senior producer at CBC Radio. He produced the CBC's Outfront for five years. His documentaries been honoured by the Gabriel Awards, the New York Festivals, Amnesty International, the RTNDA, the Gracies, and the Third Coast Festival. My Life So Far was a selection at the IFC in 2009 in Dublin. Sandell has taught radio workshops in Oslo, Chicago, Alert Bay BC ,and Nuuk, Greenland. In 2009 he created a Chicago Sound Drop called Carl, with an El.

Jeremy Skeet is managing editor of Weekend America. He moved to California with his family in 2004 to help launch the show. Before that he spent 14 years with the BBC, serving as editor and producer, supplying the BBC World Service with its current affairs and working for the BBC Radio 4 news programs. Skeet also produced business and arts programs for BBC TV, and he started his career reporting on and from Africa

Julie Snyder is the senior producer of the public radio program This American Life where she oversees story pitches, story development and general editorial content. 

Chris Turpin has been executive producer of NPR’s All Things Considered since 2002. He discovered the joys of radio while at graduate school in the late 1980s, hosting a late night alternative music show at the local public radio station, while also producing a monthly news magazine for the community station. Prior to joining NPR, Turpin held a variety of editorial and production positions at MonitoRadio. He also taught young broadcast journalists in the Balkans, Central Asia, Indonesia and the Caucuses for Internews, a non-profit organization that fosters open media in emerging democracies. Turpin grew up just outside London.



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