Win/Win: AIR's Pitch Panel (Saturday)
Laura Starecheski, David Krasnow, Julie Snyder, and Celeste Wesson


TCF, USA, 2010
Conference Audio
How to, Media
86 10


This session pulls back the curtain on one of the most difficult and important skills every producer needs to master: pitching a story.

Editors and producers from a wide variety of programs hear pitches in front of a live audience: you! Come for the drama, stay for the invaluable insight.

This Win/Win: AIR's Pitch Panel session is moderated by Laura Starecheski, with David Krasnow (Studio 360), Julie Snyder (This American Life) and Celeste Wesson (Marketplace). The session was sponsored by the Association for Independents in Radio (AIR).


Laura Starecheski (@Starecheski) reports on health for NPR's Science Desk. She spent three years traveling the U.S. with the State of the Re:Union (SOTRU) crew. Her work has garnered a National Edward R. Murrow Award, among others. She was a 2014 Knight-Wallace Fellow and serves on the board of AIR.

Brooklyn native David Krasnow got his start in radio at age 17 at WESU-Middletown (CT.), where he spun (on vinyl) everything from indie rock to free jazz to north Texas conjunto. He worked in print as an editor and writer covering music, furniture design, American history, land use, and the politics of health care. Formerly the reviews editor of Artforum, he has written for the Village Voice, Jazz Times, Metropolis, The New York Observer, The Wire, and other publications, and remains a contributing editor for Bomb. Currently the senior editor of PRI's Studio 360, Krasnow began producing stories for the show in 2001, and joined the staff in 2003.

Julie Snyder is the senior producer of the public radio program This American Life where she oversees story pitches, story development and general editorial content. 

Celeste Wesson has been Senior Producer of Marketplace since 2003. Her adventures in radio began as a volunteer DJ for a weekly women’s music show in Durham, North Carolina. She anchored daily newscasts there and at WBAI in New York. For NPR, Celeste worked as an editor, show producer (WATC), and as a reporter in the Los Angeles Bureau. She produced and hosted the public affairs series The United States of Los Angeles for KCRW. In 2000, she went to American Public Media as editor of The Savvy Traveler, before joining Marketplace


Hear Friday's Win/Win session, featuring Tony Phillips (BBC), Julie Subrin (Vox Tablet), and Chris Turpin (All Things Considered).

Find out more about AIR.
Check out the shows represented in this session: Marketplace, Studio 360, and This American Life.