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With 99 Ways to Tell a Radio Story, the TCF challenged producers to create pieces adhering to the following guidelines: they had to begin with some manifestation of the notion, "To begin with, they never got along"; they had to include a prerecorded voice, a rhythmic noise, and an exclamation; and they had to run 2 minutes and 30 seconds. Producer Julia Barton went with a production style she describes as "3-year-old conversational."