2012 Pitch Perfect: The Art of Editorial Persuasion (Day 1)

Now a bonafide Third Coast tradition... this session pulls back the curtain on one of the most difficult and important skills every producer needs to master: pitching a story.

Editors and producers from a wide variety of programs and networks consider pitches in front of a live audience. Emily Botein moderates with Jacob Conrad (KCRW), John Haas (Marketplace) and Julie Snyder (This American Life).

Note! Due to technical difficulties, a portion of this session was not recorded (note the funny edit at 21:30) and it ends early. Our apologies to the missing pitchers and everyone else.

Thanks to AIR (Association for Independents in Radio) for sponsoring Pitch Perfect.

Learn more about this session's pitchees, and hear Pitch Perfect (Day 2), also moderated by Botein, with Tom Cole (NPR), Jeremy Skeet (BBC) and Anna Sussman (Snap Judgment).