The Seven Habits of Highly Effective Local Radio

Strong local radio doesn't emerge from a moment of inspiration; it's the product of repetition, experimentation, even failure. It's about habit.

Dan Grech explores strategies for producing consistent, high-impact local radio, culled from his own experiences with WLRN's Under the Sun series. Does success mean getting stories heard nationally? Is local simply about geography? And how can you fit the habit of creativity into a too-busy day? Local producers Kenny Malone, Sylvia Gross and Alicia Zuckerman share tips from the trenches.